I really never drink any soft (or fizzy, as they are called in other places) drinks. Many people seem a bit surprised when I tell them about it. But I do like to look at Coca-Cola ads because they look so… neat. I discovered that the Coca-Cola logo looks like the Coca-Cola bottle a few months ago and a quick Google search confirmed that I was indeed right.
According to the Logo blog, “The typeface used, known as Spencerian script, was developed in the mid 19th century and was the dominant form of formal handwriting in the United States during that period. The red and white colored scheme in the Coca-Cola logo was kept simple and distinctive to lure young minds. Even the Coca-Cola bottle symbolized the ‘youthful exuberance of America’. Since then, various designs of the Coca-Cola bottle had been released over the decades. But the ever popular version is the famous 1915’s curved-vessel bottle called the “contour bottle”, better known to many as the “hobble skirt” bottle. Though mistakenly designed as cacao pod, the bottle like Coca-Cola logo has been highly popular and is often regarded as the best design ever.”
So here’s the logo and the bottle. Saw it?