Tangled will be the newest Disney movie. It will be the 50th animated feature in the Walt Disney Animated Classics series, planned for release on November 24, 2010. The story is loosely based on the classic German fairy tale Rapunzel by the Brothers Grimm.
The movie’s visual style will be based on the painting “The Swing”, by the French Rococo artist Jean-Honoré Fragonard.
Disney’s previous animated feature The Princess and the Frog in 2009, although being highly critically acclaimed and taking in nearly $270 million worldwide, was not as successful as Disney had hoped. Disney expressed the belief that the film’s emphasis on princesses may have deterred young boys from seeing the film. In order to market the film to both boys and girls, Disney changed the film’s name from Rapunzel to Tangled, while also emphasizing Flynn Rider, the film’s prominent male character. Disney was criticized for altering the classic title and story as a marketing strategy. Floyd Norman, a retired Disney and Pixar animator, said, “I’m convinced they’ll gain nothing from this except the public seeing Disney as desperately trying to find an audience.”