Scrabble Délire: The Block Project

If you still haven’t seen the advertisement for Scrabble‘s new game, Scrabble Delirium, you should definitely watch it. I liked it despite the fact that the costumes could have been much better. But we know that they did spend time and effort on it since they decorated around 60 rooms in an empty building from scratch. Anyway, it’s fun to watch ^^

According to the Inspiration Room, “Mattel has launched Scrabble Délire in France, an enhanced version of the word game with new rules allowing for delirium. The game allows for writing words backwards, using proper names and writing a word anywhere in the grid. The new game is being promoted with a short film, “Scrabble Délire”, in which an empty apartment block becomes the source of much entertainment for a gathering crowd below. A brass band, a man in gold lycra, gorilla, pink princesses, Gulliver, a dragon, a clown, policemen, and Solo.”

Found in bigumigu, which is a pretty nice blog for turkish artists and designers.

 

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Sawdust

I came across Sawdust which is a London-based design studio formed in 2006, in a design blog, The Strange Attractor. They claim to have an unique blend of styles that have allowed them to produce award-winning work for a wide variety of clients from industries including music and fashion.

Their clients are widely well-known, including BMW, Saatchi & Saatchi and Vodafone.

I think their work is really worth the time spent to admire it.

Sawdust contributes to the new Daydream magazine which features artwork from across the UK, Singapore, Lebanon, Israel, Australia, Italy, Spain, Holland, USA and beyond. Launched at M&C Saatchi with a groundbreaking exhibition, the network has been making steady progress to becoming the user generated print media.  The brief was left or right We decided on a typographic route based on a set of words that read the same in either direction (left or right) otherwise known as a palindrome.

"Sawdust contributes to the new Daydream magazine which features artwork from across the UK, Singapore, Lebanon, Israel, Australia, Italy, Spain, Holland, USA and beyond. Launched at M&C Saatchi with a groundbreaking exhibition, the network has been making steady progress to becoming the user generated print media. The brief was 'left or right' We decided on a typographic route based on a set of words that read the same in either direction (left or right) otherwise known as a palindrome."

A global poster campaign for MasterCard which was displayed in Airports across the globe including New York, Tokyo, Sydney, Sao Paulo, Paris, Madrid, Berlin and London.

"A global poster campaign for MasterCard which was displayed in Airports across the globe including New York, Tokyo, Sydney, Sao Paulo, Paris, Madrid, Berlin and London."

MasterCard poster

MasterCard poster

Cover designs and packaging for BMW Audio Books showcasing the work of some of the finest contemporary writing talent around. In conjunction with Random House.  Featured in Digit Magazine and The Times centre spread, Business section.

"Cover designs and packaging for BMW Audio Books showcasing the work of some of the finest contemporary writing talent around. In conjunction with Random House. Featured in Digit Magazine and The Times centre spread, Business section."

Smirnoff

I was looking at the Smirnoff website (looking for my favourite, Smirnoff North, actually) when I came across this advertisement, which I thought was interesting and well rendered in terms of animation. The website looks quite good, and it would have been better if it wasn’t so incomplete. There are barely any complete parts of the website, that does actually include text where it should be.

Smirnoff North

Smirnoff North - my favourite drink