So what happened to çubuk?

Remember Çubuk from a few months backwards, the fictional fast-food Chinese Restaurant for which I was designing the corporate identity for?

The last time I posted anything regarding Çubuk was this, and now at a glance, I could say that is absolutely hideous.

I am proud to say that I have gone a long way (but I still have a lot more to go), so here is the corporate identity for Çubuk. If you are interested in the Style guide PDF, here it is (in Turkish!). cubuk kurumsal kimlik kilavuzu

The image of the menu that I designed this term will be coming up soon.

Credits go to Murat Durusoy and Emre Parlak for the photography.

By the by, this is my 150th post. Huzzah!

Grid sample exercise for VA 302

I’m really not sure where this will go, but the first homework from VA 302, my new Project Studio course, is making 8 grid layouts as a proposal for the menu left over from the VA 301 course.

So, while doing these I realized I use a very strict grid, which is not something I really like, but I am not sure how being random will be suitable for the Çubuk Chinese restaurant menu, so I tried to use the grid instead of breaking away.

I was mainly influenced by Chinese screens and screen doors, so some of these might seem too simple, but that was deliberate. My favorite is the 3rd from the top on the left side, because that was my – in my opinion – most successful attempt in making something that could be used in a menu, applies to the grid, has clear hierarchy and moreover has a look like a Chinese screen.

Moving on.

Left side

First from the top:

The most simple layout I made. The middle square has the most hierarchy, so the most important food – like main dishes – would have to be written there. The left and right panel have more or less the same importance. The upper and lower rectangles are meant for photographs of delicious-looking dishes of Chinese food.

Second from top:

I initially thought this like a featured specials page because it looks quite simple and will only require photo and text of the specials that are recommended by the chef with their slightly lowered price. The page is promptly divided in three to feature appetizers, main dishes and desserts seperately.

Third from top:

Thought as the main page of the menu – I mentioned this above. Normally the eye traces a menu from the middle, then top right, and later left, so I think this should contain most of the information on the menu. Main courses smack in the middle, upper right noodles and rice, below that menus and desserts, left side appetizers, soup and so on.

Bottom:

I thought this page as a menu and beverages page, the checkered-like part could contain one photo that is only visible from where the boxes are, or individual photos of menus, right side contains different menus. The left side would be a long list of beverages.

Right side

First from the top:

Photo – text page. Each box which contain a pair of horizontal or a pair of verticals have one box of text and one box of photography. I think illustrations will do better, because considering this is a menu, the group of text will signify a group of food.

Second from top:

This is a more flexible layout since it has both square and rectangle parts. The four squares on the upper right side should contain photography so that the eye trail would linger on them before moving to the upper middle part.

Third from top:

Simplistic layout for take-out menu. Looks more friendly because of the space between the elements. Critical information such as address and telephone numbers should be on the bottom right where the emphasis is maximized.

Bottom:

Thought exactly like the second from top on the right side, but with chunkier boxes of text.