Love it! Starbucks needed this.
You might have already seen this poster on LogoDesignLove (where I came across it) but I loved it and I want to show you this poster called The ABC’s of branding by Jason Dean. Jason Dean is an artist and graphic designer from Orlando.
“The ABC’s of Branding uses no ink whatsoever, created with a foil stamping and embossing process to compose an alphabet of letters from many of the more famous (and some infamous) logos of all time. Printed in two different colorways, you have the choice of silver foil on black paper or gold foil on cream, both stocks are 100 lb. French Pop-Tone and are individually stamped, signed and numbered.”
By the way, the posters are $50 apiece (insert crying Berrin’s face here) and can be bought here.
Since I started using Avira Antivir as an antivirus program (about 1,5 years ago) I thought its logo very clever. They also have an icon of a closed umbrella when the antivirus program is deactivated, which I couldn’t find on their website. By the way, I really do recommend the antivirus program. Below is the company logo and the product logo:
Tokidoki produces apparel, footwear, accessories and other products using art, iconic characters and the tokidoki logo designed by Simone Legno, including purses, t-shirts, vinyl figures, jewelry, and small toys.
As Tokidoki’s 5th year anniversary approaches, this high-end urban underground fashion has grown to be a leading trend and has already collaborated with several industries such as Levi’s, Skull Candy, New Era, Mikasa, Fujitsu, Bearbrick, Ride, Asics Onisuka Tiger, Hello Kitty, Smashbox, and Lesportsac.
Here are some examples from tokidoki’s intricate art and products:
I also like the logo of tokidoki.
If you want to look at the development of the tokidoki logo, you should take a look at the book doslogos.
Tokidoki is also now available in Turkey (that’s where I live) as well in some bilstore‘s.
One of our assistants posted about Brand New on acemicaylak, which is the mother blog of Sabancı University VACD students. I knew about Brand New from logodesignlove’s post, 10 successful logo redesigns. Brand New is a division of UnderConsideration, and its sole purpose is to chronicle and provide opinions on corporate and brand identity work, focusing mostly on identity design and a modest amount of packaging. Brand New covers redesigns and new designs.
Brand New has become a very active reflection of the world of corporate and brand identity.
As long as corporations, non-profit organizations and consumer products keep changing or are being introduced into the market they claim to be there to post opinions.
Below are a few of my favorite redesigned logos. Click on the images to read more on Brand New.