revised layout plan – with boxes!

The blue boxes are text boxes. The green boxes will be the image locations. The dark blue boxes are headers.

Btw, I am making the magazine 22×30, and the spread is 44×60. Didn’t get to explain that yesterday, you know. Anyway other details are on the pdf which is located in my previous post.

Proposal for VA 302 Multi-page Document

The multi-page document for Project Studio will be a magazine that Çubuk the fictional Chinese Restaurant will publish.

Ideas for the magazine name are:

uçuk, buçuk, çubukluk

Ideas for the department pages are:

Chinese astrology page which will feature monthly horoscope readings for each of the 12 signs, and fun facts about the legends behind the animals who symbolize the signs.

DIY page where there will be illustrated guides that show how to make things, like chinese lanterns or things like Japanese paper foldings (origami).

Travel page/ destinations which will have brief introductions for locations that are located in Asia. However, writing about countries will be too general, so smaller places like cities or towns will be featured, like Kuala Lumpur instead of Malaysia.

Music, book, game and movie reviews will introduce the asian popular culture, like j-pop, k-pop and t-pop, books written by Amy Tan, games produced by Square Enix, movies by Hayao Miyazaki (My Neigbor Totoro) or Kar Wai Wong (Chungking Express) etc.

Some words from the editor, which will talk about the new issue, the happenings of the month and what is going on within both Çubuk and the magazine.

Health department which will feature general knowledge about subjects like acupuncture and herbal medicines, where people tend to be most biased or misinformed.

Jokes where there will be jokes that the readers send in. Readers will be asked to send jokes and funny incidents that have happened to them. This is for breaking away from the well known jokes.

Puzzles that will be fun and challenging for children and adults. This part will feature puzzles like sudoku.

News from Çubuk which will be about the kitchen, new products, new themes, new branches etc.

Ideas for the feature pages are:

Interview with an Asian celebrity, like Yang Chengling (Rainie), singer from Taiwan, or basketball players like Yao Ming and Wang Zhizhi, from China.

Article about subjects like yoga, Chinese tea, feng shui…

A short story page, selected from a competition among the readers.

A special report on how to select what you cook.

Might be the cheesiest post I ever made. Here is the proper nice snazzy and promised PDF: Proposal for multipage document

New assignment

The newest assignment for my project studio class, VA 302 is making a multipage magazine that the fictional chinese fast food restaurant çubuk will publish. So one of the upcoming posts will be the proposal for the content of that magazine. I am pretty sure that this would be more exciting than the menu and I get to use Adobe‘s beatiful program, InDesign. Yay! I am posting the description and some ideas that my instructor Elif Ayiter came up with during class, and you will see my own ideas in a few days’ time once I finish organizing them into a snazzy PDF and then a blog post.

Design of multi-page documents

At least 20 double-pages where you flip the pages instead of making a large spread (like Sedef’s catalog)
Design a system that is consistent although the content varies. Example: Women magazines, in-flight magazines.
The advertisements are designed by other people, the content is designed by the art director. There are differences between the two. There is no design system with the ads for multi-page because they are not part of the magazine content.

There are two basic types of content in magazines.
1. Features (konu): happens only once, on a particular issue.
They are freer than the other content, but you cannot break the system.
2. Departments (bölüm): Happens every issue. For example:
Index page (contents / içindekiler)
Reader’s letters (okuyucu mektupları)
The department pages have to be the same in each issue.

These two types of content are treated differently. In-flight magazines usually don’t have departments, because they don’t have consistent readers.
Feature pages are much cleaner and legible. This is to emphasize that they are pages that should be read carefully.
The department pages are much more colorful and confusing.
But these two are in the same system!

Components of the system:

1. Designing the column system – the grid.
2. Typography.

Selection of typefaces
Typographic elements
Columns (flush, left, right)

3. Images (crop, silhouette)
4. Shapes (boxes, arrows, lines)
5. Color system

Ideas of content for çubuk:
food, lifestyle, urban life, travel, decoration, architecture, feng shui?, some stuff related to food, interview with a famous chef, a celebrity who likes eating chinese food, book reviews, chinese astrology…
Not just about food.

For next week:
Write a proposal in English for the content of your magazine, use your research and photos and post it on your blog. Online and offline research should be done.

understanding the grid system of other books

Again, another additional homework for my project studio class, this time another way to make people understand the grid system of found books and magazines, implying that there is a grid even if it doesn’t seem like it.

I didn’t want to scan my books because I don’t want to destroy their spines. So I took photos, some of them are a bit blurry, but the thumbnails should be fine, and I hope that is okay.

All books, magazines and artworks shown have their own copyrights! I do not own any of the rights, and I am not using these for commercial purposes, I am not distributing them, and I will not upload any of the original scans (in this case, photos) anywhere.

Clustering Layouts

Here are my clustering layouts for the VA 302 course. Please click to enlarge.

On a side note, the gray areas are for the page area reference, for myself. The hairlines and the cyan lines, plus the grids are all for reference. Please think of the layout without them.

Grid sample exercise for VA 302

I’m really not sure where this will go, but the first homework from VA 302, my new Project Studio course, is making 8 grid layouts as a proposal for the menu left over from the VA 301 course.

So, while doing these I realized I use a very strict grid, which is not something I really like, but I am not sure how being random will be suitable for the Çubuk Chinese restaurant menu, so I tried to use the grid instead of breaking away.

I was mainly influenced by Chinese screens and screen doors, so some of these might seem too simple, but that was deliberate. My favorite is the 3rd from the top on the left side, because that was my – in my opinion – most successful attempt in making something that could be used in a menu, applies to the grid, has clear hierarchy and moreover has a look like a Chinese screen.

Moving on.

Left side

First from the top:

The most simple layout I made. The middle square has the most hierarchy, so the most important food – like main dishes – would have to be written there. The left and right panel have more or less the same importance. The upper and lower rectangles are meant for photographs of delicious-looking dishes of Chinese food.

Second from top:

I initially thought this like a featured specials page because it looks quite simple and will only require photo and text of the specials that are recommended by the chef with their slightly lowered price. The page is promptly divided in three to feature appetizers, main dishes and desserts seperately.

Third from top:

Thought as the main page of the menu – I mentioned this above. Normally the eye traces a menu from the middle, then top right, and later left, so I think this should contain most of the information on the menu. Main courses smack in the middle, upper right noodles and rice, below that menus and desserts, left side appetizers, soup and so on.


I thought this page as a menu and beverages page, the checkered-like part could contain one photo that is only visible from where the boxes are, or individual photos of menus, right side contains different menus. The left side would be a long list of beverages.

Right side

First from the top:

Photo – text page. Each box which contain a pair of horizontal or a pair of verticals have one box of text and one box of photography. I think illustrations will do better, because considering this is a menu, the group of text will signify a group of food.

Second from top:

This is a more flexible layout since it has both square and rectangle parts. The four squares on the upper right side should contain photography so that the eye trail would linger on them before moving to the upper middle part.

Third from top:

Simplistic layout for take-out menu. Looks more friendly because of the space between the elements. Critical information such as address and telephone numbers should be on the bottom right where the emphasis is maximized.


Thought exactly like the second from top on the right side, but with chunkier boxes of text.