TO-GENKYO Label

Here is a design by TO-GENKYO, a label which shows how fresh meat is inside its packaging. It’s still in development and isn’t in market, but I really would love to see it on shelves in a few years. Moreover, the label changes color so that the barcode couldn’t be read due to the pattern change when the meat isn’t fresh anymore, so that the customer wouldn’t unknowingly buy rotten meat. Found on bigumigu.

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Scrabble Délire: The Block Project

If you still haven’t seen the advertisement for Scrabble‘s new game, Scrabble Delirium, you should definitely watch it. I liked it despite the fact that the costumes could have been much better. But we know that they did spend time and effort on it since they decorated around 60 rooms in an empty building from scratch. Anyway, it’s fun to watch ^^

According to the Inspiration Room, “Mattel has launched Scrabble Délire in France, an enhanced version of the word game with new rules allowing for delirium. The game allows for writing words backwards, using proper names and writing a word anywhere in the grid. The new game is being promoted with a short film, “Scrabble Délire”, in which an empty apartment block becomes the source of much entertainment for a gathering crowd below. A brass band, a man in gold lycra, gorilla, pink princesses, Gulliver, a dragon, a clown, policemen, and Solo.”

Found in bigumigu, which is a pretty nice blog for turkish artists and designers.