The newest assignment for my project studio class, VA 302 is making a multipage magazine that the fictional chinese fast food restaurant çubuk will publish. So one of the upcoming posts will be the proposal for the content of that magazine. I am pretty sure that this would be more exciting than the menu and I get to use Adobe‘s beatiful program, InDesign. Yay! I am posting the description and some ideas that my instructor Elif Ayiter came up with during class, and you will see my own ideas in a few days’ time once I finish organizing them into a snazzy PDF and then a blog post.
Design of multi-page documents
At least 20 double-pages where you flip the pages instead of making a large spread (like Sedef’s catalog)
Design a system that is consistent although the content varies. Example: Women magazines, in-flight magazines.
The advertisements are designed by other people, the content is designed by the art director. There are differences between the two. There is no design system with the ads for multi-page because they are not part of the magazine content.
There are two basic types of content in magazines.
1. Features (konu): happens only once, on a particular issue.
They are freer than the other content, but you cannot break the system.
2. Departments (bölüm): Happens every issue. For example:
Index page (contents / içindekiler)
Reader’s letters (okuyucu mektupları)
The department pages have to be the same in each issue.
These two types of content are treated differently. In-flight magazines usually don’t have departments, because they don’t have consistent readers.
Feature pages are much cleaner and legible. This is to emphasize that they are pages that should be read carefully.
The department pages are much more colorful and confusing.
But these two are in the same system!
Components of the system:
1. Designing the column system – the grid.
Selection of typefaces
Columns (flush, left, right)
3. Images (crop, silhouette)
4. Shapes (boxes, arrows, lines)
5. Color system
Ideas of content for çubuk:
food, lifestyle, urban life, travel, decoration, architecture, feng shui?, some stuff related to food, interview with a famous chef, a celebrity who likes eating chinese food, book reviews, chinese astrology…
Not just about food.
For next week:
Write a proposal in English for the content of your magazine, use your research and photos and post it on your blog. Online and offline research should be done.