New assignment

The newest assignment for my project studio class, VA 302 is making a multipage magazine that the fictional chinese fast food restaurant çubuk will publish. So one of the upcoming posts will be the proposal for the content of that magazine. I am pretty sure that this would be more exciting than the menu and I get to use Adobe‘s beatiful program, InDesign. Yay! I am posting the description and some ideas that my instructor Elif Ayiter came up with during class, and you will see my own ideas in a few days’ time once I finish organizing them into a snazzy PDF and then a blog post.

Design of multi-page documents

At least 20 double-pages where you flip the pages instead of making a large spread (like Sedef’s catalog)
Design a system that is consistent although the content varies. Example: Women magazines, in-flight magazines.
The advertisements are designed by other people, the content is designed by the art director. There are differences between the two. There is no design system with the ads for multi-page because they are not part of the magazine content.

There are two basic types of content in magazines.
1. Features (konu): happens only once, on a particular issue.
They are freer than the other content, but you cannot break the system.
2. Departments (bölüm): Happens every issue. For example:
Index page (contents / içindekiler)
Reader’s letters (okuyucu mektupları)
Astrology
The department pages have to be the same in each issue.

These two types of content are treated differently. In-flight magazines usually don’t have departments, because they don’t have consistent readers.
Feature pages are much cleaner and legible. This is to emphasize that they are pages that should be read carefully.
The department pages are much more colorful and confusing.
But these two are in the same system!

Components of the system:

1. Designing the column system – the grid.
2. Typography.

Selection of typefaces
Size
Typographic elements
Columns (flush, left, right)
Kerning
Leading

3. Images (crop, silhouette)
4. Shapes (boxes, arrows, lines)
5. Color system

Ideas of content for çubuk:
food, lifestyle, urban life, travel, decoration, architecture, feng shui?, some stuff related to food, interview with a famous chef, a celebrity who likes eating chinese food, book reviews, chinese astrology…
Not just about food.

For next week:
Write a proposal in English for the content of your magazine, use your research and photos and post it on your blog. Online and offline research should be done.

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Folk Art Plushies by cartbeforethehorse

cartbeforethehorse is a group of two impressive artists that make “folk art”.

“We are a mom-and-dad business, a two-person company of artists. We make the kind of art we like, then we open our doors to you. All of our creations are made one at a time. We make them with our own hands, since these are the only hands we have. We call ourselves Cart Before The Horse because we’re always getting ahead of ourselves.” say the artists.

Their art is quite impressive, their online shop in etsy tells about how they make these creations, for example, the description for Alice and the Cheshire Cat is:

“Alice and Cheshire Cat is an original, hand-crafted work of art by Dylan and Jo–signed, dated, and numbered by the artists. Like each of our creations, it is entirely hand painted.

Alice is made of quilter’s muslin that has been
painted and sanded, then painted and sanded
again, giving the fabric a rich patina that
feels like old leather. Her arms and legs are jointed,
allowing her to be posed. She has our signature wooden bottom, giving her a nice flat surface to sit on.
She can also be posed in a standing position
by placing her on her wooden stand.
Her Cheshire Cat pull-toy is made of hand painted wood.

Not intended for children.”

The prices of their completed plushies range from $90 to $220. Their shop is here.

Final Fantasy game covers

I came across a site called Cover Browser while searching for album covers for my illustration class (the idea was to make my Jack and Jill project like it was a set of albums because one of my assistants thought my illustrations looked like an album he knew, but it didn’t really worked out), and I loved the site because it is quite an archive for books, comics, games and much more. So here are some of the covers of the Final Fantasy (which is developed by Square Enix, where my dream job is) games, and I guess if you’ve read my post about Yoshitaka Amano, you’d be able to understand his visual work and maybe a bit of his work from these covers.

VIII-2